Corporate Blogging: A new marketing tool for companies

Nowadays, corporate blogging is being used as a new marketing tool for companies since it is a way of promoting a new product, improving brand image and for research. Furthermore, organization is widely using and published corporate blogging to achieve the goal of growing a business through internal, external and CEO Blogs. This is because the company will be expanded as it caters to online customers who may come across it.

In addition, corporate blogging is another communications and marketing channel when companies are struggle for customer share and need to shore up their corporate message in any way. It has the opportunity to reach more than thousands of interested people without large advertising budget.

Amazon Web services blog by Amazon.com is one of the successful blogs that I would like to idea into a successful share with everyone. It is flexibility since a developer can run more experiments and achieve results much faster than before. Besides that, developers are able to convert their concept and finished product quickly. It also helps to improve the communication and its customer services that attract more people to consume and discuss new products online.

There are four advantages of the corporate blogging. First of all, corporate blogging as a success communication tool since company can built their trustworthiness and boost up their company’s credentials through blogs. New products and services can easily be made accessible through blogs to everyone who is interesting. It has become a new time saving and cheaper way to reach potential and current customers. Further, blogs also act as an active medium to communicate between various layers of an organization.

Secondly, corporate blogs can also be effectively used as a marketing tool. It provides a clear mind map of overall marketing strategy to its employees and third parties with organization communication plan and media mix. A successful marketing through blogs creates or enters an area of interest where the readers are known the products or services.

Thirdly, blogs is helpfulness in interacting with users and provide a chance for people to voice their opinions, grievances and feedbacks. When other people view the testimonials made by
customers themselves, people will be satisfied as they know that the company is listened to their comments. Lastly, company can use the business blog which is a direct recruitment tool to educate the potential employees about the organization and advertise vacancies.

Nevertheless, companies are often very sensitive and criticism. Sometimes, people may be talking out of the topic or use blogs to write negative comments which can lead to bad publicity. Negative comments can be offset with a clear comment and moderation policy. Moreover, most people are unable to write down their ideas in a compelling and clear manner. Not doubt that, it will misunderstand the audience who is more passionate about the company’s product and the organization. Additionally, many blogs are not updated because it is very time-consuming and costly to update their blogs regularly. Thus, the reputation of the organization will be affected and further lead to legal liabilities.

In conclusion, corporate bloggin g is getting important for corporation to deliver the message privately or publicity because it has brought many pros even though the cons come along with it. Hence, companies which participate in blogging should reduce its risks by managing effectively with the proper corporate blogging strategy.